Just read an article in Us Magazine informing me that Kanye West and Kim Kardashian have finally found someone who doesn’t think North is a “weird” or “crazy” celebrity name: Kim’s brother, Rob. He explained that, “North West…sounds cool! And North is the highest point, so it has a lot of meaning to it.” I suppose it might sound cool to someone who doesn’t know that north isn’t a peak, it’s a direction.
Rob Kardashian also commented that people who criticize the name are “haters.” I strongly doubt this talking point will come across to disappointed fans and the media as a convincing argument.
The article appears to be the result of a publicity campaign to explain that the name first mentioned by Kanye West three months ago while bantering with Jay Leno on “The Tonight Show” is filled with deep inspirational meaning. It will take a very long time to convince the public that the name is not exactly what it sounds like: a mildly amusing talk-show punch line.